Dealing With Social Media Trolls

How to Deal with Social Media Trolls Without Losing Your Cool

17 Feb 2014

When people engage with your brand on social media, it’s typically a good thing. Increased engagement often means people are paying attention, reading your content, or are aware of your brand. However, what happens when they engage a little too much and in a negative fashion?

They’re called social media trolls and they can be a pain to deal with. Essentially, social media trolls are people who are out to cause a little ruckus.

These audience members may have had a negative experience with your product or service or are genuinely dissatisfied with you as a brand, or they could just be looking to stir up trouble.

According to The Guardian, social media trolls are not looking for a resolution. They prefer to interact with you in a battle that no one can win.

An article by psychologists from the University of Manitoba, University of Winnipeg and University of British Columbia explains things in more depth: “Trolls operate as agents of chaos on the Internet, exploiting ‘hot-button issues’ to make users appear overly emotional or foolish in some manner. If an unfortunate person falls into their trap, trolling intensifies for further, merciless amusement. This is why novice Internet users are routinely admonished, ‘Do not feed the trolls!’ “

Ultimately, the more attention trolls give your brand on social media, the harder it may be to get rid of them. While this is a problem it itself, it may also influence how others feel about you. However, taking a page out of their playbook and responding with disdain probably won’t work either. So, when you want to deal with social media trolls without losing your cool, check out these tips:

1. Respond as soon as possible

It’s important to take control of a social media troll as soon as they start interacting with you. If you don’t, you give them the ammunition and put the power in their hands.

Whether social media trolls have a genuine issue with your product or are just interacting with you maliciously, you need to be fast and you need to be smart.

Studies show that 42 percent of consumers who complain on social media expect a response within 60 minutes.

A brand that’s paving the way to faster response times is Xbox, who have actually won the Guinness World Record for most responsive brand on Twitter.

Their support account, @XboxSupport, constantly aids customers who are having issues. Xbox’s strengths lie in the fact that they not only respond quickly, but they take control of the problem while maintaining the relationship they already have with customers. You also never see them responding in a negative tone. Remember, don’t take trolls personally — and don’t turn into one yourself.

2. Make the conversation private

Another way to deal with social media trolls is to take the conversation elsewhere. That is, make it private. The longer a social media troll complains in the public eye, the more
damage you could bring to your brand. By taking the conversation to a private area, you get to interact with them one-on-one, decreasing the potential issues they could create.

Many brands respond to customer complaints by asking them to send a private message or email support. While this is only the first step to solving a social media troll’s problems, you save some face and avoid any unnecessary drama that may ensue.

3. Cut the comments (as a last resort)

While cutting your comment section is the last thing you should do, if it’s affecting your brand, you may want to put an end to it.

That’s what Popular Science magazine decided to do last September: “As the news arm of a 141-year-old science and technology magazine, we are as committed to fostering lively, intellectual debate as we are to spreading the word of science far and wide. The problem is when trolls and spambots overwhelm the former, diminishing our ability to do the latter.”

While you should try the above methods first, cutting the comments section in places like your company blog or getting rid of forums should get rid of the trolls if you’ve exhausted all other options. You can also ban anonymous comments so you can link bank a comment to an actual person, rather than an unnamed participant or a spambot.

Unfortunately, dealing with social media trolls comes with the social marketing territory. However, if you take control of an issue before it becomes larger than life, you put the power back in your hands and showcase how professional you really are — even if the same is never reciprocated.

Let me know how you deal with social media trolls without losing your cool in the comments below!

Culled from AdEspresso.

Posted by;

Kyoive Henry,

Network Marketer,

Nigeria.

Follow @KyoiveHenry

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7 Vital LinkedIn Statistics to Take Your Marketing From Good to Great

7 Vital LinkedIn Statistics to Take Your Marketing From Good to Great

Posted on Monday, March 24th, 2014.

A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.

So the question becomes: How best to take advantage of this expanding interest in LinkedIn? Though the network isn’t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and titbits that can help you improve your LinkedIn marketing and engage with your followers.

1. LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook

Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source.

Econsultancy reported this gap based on a two-year research study involving 2 million monthly visits to 60 corporate websites. LinkedIn’s referrals, which accounted for nearly two-thirds of all social referrals to corporate homepages, nearly quadrupled the second-place Facebook.

LinkedIn: 64% of social referrals to corporate homepage

Facebook: 17%

Twitter: 14%

What this means:

All sorts of different leads can come from social networks, so data like this is hugely helpful in understanding where these leads are headed. LinkedIn traffic is more likely to head straight for your homepage rather than a satellite page like a blog post or a resource page. With this in mind, you can optimize your profile with consistent messaging that makes sense for a user who clicks from LinkedIn to your corporate homepage.

2. The most in-demand content is industry insights

According to numbers from LinkedIn , 6 out of every 10 LinkedIn users are interested in industry insights—the most-demanded type of content among LinkedIn members. Insights, in general, are quite popular among users. Second to industry insight, company news appeals to 53 percent of LinkedIn members. (New products and services are the third most popular content, with 43 percent interested in this kind of update.)

What this means:

Share your expertise. Be helpful and transparent when you share on LinkedIn, and you will appeal to the majority of your audience. Industry and company insights should compose a fair majority of your posted content, and the overall content plan should feel relevant and actionable to your followers. As LinkedIn advises:

Your followers are active on LinkedIn because they want to be more productive and successful professionals. Informative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn.

3. Avoid evenings, late afternoons, and weekends

If you want to reach the largest number of users with your content, it makes sense to publish when people are around. LinkedIn has found their busiest times to be morning and midday, Monday through Friday. Business hours, in general, have the largest maximum reach, so you don’t have to be too particular about specific times. Test what performs best for you.

What this means:

Be sure your posting schedule matches up with the rhythms of the LinkedIn audience.

4. Post at least 20 times per month

Once you know when to post, the other big question of social sharing is how often to post. LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience.

More posts will naturally lead to a larger percentage of reach, but there will come a point of diminishing returns. A certain percentage of your audience will always be impossible to reach—because they never log on—so you’re really looking to hit those who log on and scroll their top updates. Twenty updates a month will get you in front of 60 percent of your audience, and there’s no guarantee beyond that.

Of course, there are those who have the time, resources, and content to post more than 20 times. LinkedIn’s best-in-class marketers post 3-4 updates per day, which could mean up to 80 posts per month.

Ultimately, the best guideline for posting is going to be this:

Post as many status updates as your content supports.

What this means:

Start with 20 quality posts per month and scale up if you see that a fuller schedule comes with more benefits. As it turns out, 20 posts per month fits well with the suggested times of day to post. If you post once a day for four weeks and skip the weekends, you’ll hit 20 posts on the dot.

5. A single status update reaches 20 percent of your followers

If you want to know who might see what you post, know this: You typically reach 20 percent of your followers with a single post.

What this means:

Does 20 percent sound like a lot to you? I guess it depends on the size of your follower list as to how big an impact a 20 percent reach will get. Regardless, you’ll likely want to make a bigger imprint than 1/5, which is why a regular posting schedule can be so valuable.

You will reach more of your audience and extend your reach as you post more often.

6. Help your employees help you (they’re the most engaged)

Engagement on your profile can be a big help to those who happen to stop by, and it turns out that your own employees could be the greatest asset to building this engagement.

Employees are 70 percent more likely to click, share, and comment on an update than a typical LinkedIn user.

What this means:

Employers can take advantage of this by making it easy for employees to engage with the content. Send notifications and links every time you post or when particularly important updates go live. Asking for engagement is sometimes all it takes to get your colleagues involved.

7. Learn and optimize from your engagement percentage

All the stats I’ve listed so far give great advice in general terms for how to market effectively on LinkedIn. Now for some personal advice: Study the engagement percentage in your LinkedIn Analytics, a feature that all company page admins can access. Logged-in admins can find the analytics by clicking the dropdown menu from the blue Edit button in the top right of your company profile.

From the main insights page, you can view general information about the visits to your profile, including helpful demographic info that can show you the locations of visitors (helpful for determining which time zones to sync with your updates during business hours), seniority, industry, and even how many visits came from your own employees.

To dig deeper, click on the analytics link at the top of the page, and you can view the complete stats for the updates you share.

Engagement percentage measures the total number of interactions, clicks, and followers acquired for each update you post to your account. In other words, engagement percentage can tell you how many people, of those who saw your update, truly engaged with it.

What this means:

Engagement will show you where to improve, grow, and change the way you update to your LinkedIn profile. During your review, note the category of content you posted, who was targeted, and the day of the week and time of day that you posted. This can be helpful for sending an even more optimized post the next time you update.

Culled from buffer.

Posted by:

Kyoive Henry,

Nigeria.

Follow @KyoiveHenry

Your Step By Step Guide To Affiliate Marketing

Hi. Affiliate Marketing is one of the fastest ways to start an online business. You don’t need to have any products to start or have much money.

HERE IS THE GUIDE

First,affiliate marketing is promoting other people’s products. When someone buys a product through your link,you get paid a commission for that.

HOW TO START

» Decide which affiliate network you want to join.

There are many free ones out there to join. I recommend http://cbstarter.com/aff.php?r=820,because they sell digital products that are easy to sell. They pay from 25-75% commissions when you sell their products. They pay weekly through your visa,master card or pay pal account.

» Market The Products

Marketing products means you must own a website or blog. This is the shop in which you will market your products. I recommend you buy a mini web site from Justhost.com or Hostgator.com because their prices are among the lowest online ranging from $10 per month. Alternatively,you can
get a free blog at blogspot or wordpress but websites are more effective for those serious about online business.

» Promote The Product

This is the most important part. For people to buy your product,the product must satisfy their interest. You will have to write a good sales copy on how well the product can satisfy their needs.

» Create A Capture Page

A capture page is a form where your prospects sign their contact details. The aim is to get their e-mails for follow up. To get an e-mail list,you need an auto responder. This system is responsible for collecting the e-mails of your prospects when they sign up.
It is important that you tell your prospects that they will get an attractive bonus when they sign up on your capture page. When they sign up,you will then send them their bonus and subsequently send them follow up mails,called sales copy,encouraging them to buy your product with fantastic bonuses attached to it. The bonuses could be e-books written by you or any person. But make sure the bonus is good enough.

You can get a good auto responder like http://www.gvo.com or http://www.trafficwave.net. As you sign up for traffic wave,you will be given 30 days free trial after which you will pay $17 monthly. GVO charges just $10 monthly. You will be shown how to use them in their tutorials section. It’s simple to learn.

Alternatively,if you want a simple way to affiliate marketing,sign up for http://cbpirate.com/?hop=bertuseng. Here you pay over $60 and they provide a website,auto responder and write sales copies for you. They even provide you with proven ways of how to generate traffic to buy your product. They do virtually 90% of the job for you. All you have to do is to get people to sign up through your affiliate link and get paid commissions.

I am sure this will work for you just as it works for me or even better. But you MUST work hard at it for it to work for you.

In my next edition,you will learn how to generate free traffic to buy your products without having to pay for advertisement. Feel free to contact me through my mail if there are any questions.

To life without limits.

Kyoive Henry,

Nigeria.

Kanyi.henry@gmail.com

08099750522